For its third edition, the Latin Community Festival will showcase marimbas for the first time. “We will enjoy this Central American instrument with Amayas de Oro, a musical group from Guatemala known for their performances which promote its cultural legacy internationally,” says David Ayala, Co-founder of Culturx and event organizer. This ensemble is famous for combining traditional rhythms with contemporary arrangements.
“We will also introduce Sabor Latino, a band from Leamington, for the first time. Additionally, Trinca de Forró, a Brazilian trio starting in London will be on the stage. We will have other music artists, vendors offering traditional foods, folkloric dancers, live music, and activities for kids, including piñatas and games.”
Based on the 2021 Census Statistics Canada, there are 13,290 Latin Americans in London. The current number may be higher, as this data is from two years ago. “It is important for Latinos to have that little space which is the festival, even if it´s once a year, as a place to aside differences, and focus on our shared cultural heritage rather than the fact that we come from different countries. It’s not only for Latinos or those who miss home but also for anyone wanting to reconnect with their roots, learn about our culture, dance, have fun, and enjoy the richness of the Latin community,” says Ayala.
The festival has attracted a significant number of attendees from Latin American countries. This year’s event is expected to draw an even more diverse crowd. “Countries like Colombia, Mexico, El Salvador, and Brazil have strong representation. Even nations with fewer residents in London, like Panama, which has about 12, deserve visibility, they matter,” he adds.
According to Ayala, the festival plays a crucial role in promoting diversity and boosting economic growth. “London is a very multicultural centre. Festivals are a substantial driver of the city’s economy., especially downtown. We see the effort of The City of London and Dundas Place in revitalizing the area and giving it a more family-friendly face. Our goal is to put on a good show, make sure people have fun and enjoy their city.”
The event will be held at Dundas Place Block 1, running on Friday from 5 p.m. to midnight, Saturday from 2 p.m. to midnight, and Sunday from noon to 8 p.m.
