Flower and gas prices are rising, but Jim Anderson Flowers in London is still expecting the same amount of orders, if not more for Valentine’s Day.
“[Prices of] flowers have been going up throughout COVID because of the demand of it,” says owner, Geraldine Peters. “Valentine’s flowers go up anyways because of the demand of it and the shortages we are having throughout the year are no different at Valentine’s than they are in wedding season or Mother’s Day.”
Peters says despite the prices going up for flowers and gas, her delivery and cost per arrangement will remain the same.
“My prices are the same all the time. I don’t put them up at all. I swallow the losses of the difference and keep my customers.”
Typically, Jim Anderson Flowers does anywhere from 300 to 400 orders for Valentine’s Day. This year, there is potential for more than average.
“Because [Valentine’s Day] is on a Monday, it’s actually been busy all week and it’s coming in for Friday. They’re going out for dinner Friday and having some flowers, having some flowers Saturday, having some flowers Sunday. It’s spread out a little bit so we can actually put volume onto our sales.”
For those who missed the opportunity to order flowers on Valentine’s Day, Peters says she fully expects busy days following Valentine’s Day.
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