Food waste it’s definitely a big deal in Canada. Especially because the country is, globally, among the worst in wasting food. That’s according to a recent research of food loss and waste in Canada, U.S. and Mexico.
Keeping in mind the problem, Starbucks is launching a global food donation program to provide ready-to-eat and nourishing meals to those in need.
The company is making a commitment to rescue 100% of food available for donation from its more than 1,100 company-owned stores.
“Food waste is a wide-scale problem for everyone in the food business. More than 4 million Canadians are impacted by hunger,” says the vice president of Starbucks Public Affairs in Canada, Luisa Girotto.
The program was developed with Second Harvest, one of the largest food rescue organization in Canada.
Lorena Pereira is a student at Fanshawe College and a fan coffee person. She says this idea just increase the way that she looks to this particular brand.
“Hunger is a social emergency problem and affects thousands of people. So, I think Starbucks will just increase their value and will gain more respect from people who care about the cause.”
The company is working to expand the program to more cities and provinces in Canada, with a goal to have a “national solution” by 2021.
The program is expected to be launched in Ontario on February 22 starting with more than 250 stores.
